The World as Appearance
Hannah Arendt
(In: The Life of the Mind.
"Thinking" and "Willing".)
London, Secker & Warburg, 1978 [English ed.]
Piper 1979 [German ed.]

The Emerging Mind
Vilayanur Ramachandran
BBC/Profile, 2004

The Brand Gap. How to Bridge the Distance Between Business
Strategy and Design
Marty Neumeier
New Riders, 2005

Kleider machen Leute (Clothes Make The Man)
Gottfried Keller
Frankfurt am Main, Suhrkamp, 2005

Brands and Branding
The Economist Series
Rita Clifton, John Simmonds, Sameena Ahmad
Bloomberg Press, 2004

Die Gewinnung des öffentlichen Vertrauens (Earning the Public's Trust)
Hans Domizlaff
Hamburg, Marketing Journal, 1992 (Original 1936)

Brand Portfolio Strategy
David A. Aaker
New York, Free Press, 2004

The Business of Brands
Jon Miller and David Muir
John Wiley & Sons, 2004

Positioning – The Battle for your mind
Al Ries and Jack Trout
Hamburg, McGraw-Hill, 1986

The Shape of Things
Vilém Flusser
Reaktion Books, 1999

60-Minute Brand Strategist
Idris Mootee
SA Press, 2005

Designing Brand identity: A Complete Guide to Creating,
Building, and Maintaining Strong Brands
Alina Wheeler
Wiley, 2006

Before the Brand: Creating the Unique DNA of an
Enduring Brand Identity
Alicia Perry and David Wisnom III
McGraw-Hill, 2002

Brand Sense
Martin Linsdstrom
Kogan Page, 2005

Beyond Branding: How the New Values of Transparency
and Integrity Are Changing the World of Brands
Nicolas Ind
Kogan Page, 2004

The Human Condition
Hannah Arendt
The University of Chicago Press
Chicago und London, 1998 (Orginal 1958)

Saving the Appearances
A Study in Idolatry
Owen Barfield
Wesleyan University Press,
Middletown, Connecticut, 1988 (Orginal 1957)

Poetic Diction
A Study in Meaning
Owen Barfield
Wesleyan University Press, 1973 (Orginal 1928)
Published by University Press of New England,
Hanover and London

Writings 1902 – 1910
William James
The Library of America, New York, 1987

An Essay Concerning Human Understanding
John Locke
Prometheus Books, Amhearst, New York, 1995
(Original 1689)

Looking for Spinoza
Joy, Sorrow and the Feeling Brain
Antonio Damasio
A Harvest Book, Harcourt Inc.,
San Diego, New York, London, 2003

The Feeling of What Happens
Body and Emotion in the Making of Consciousness
Antonio Damasio
A Harvest Book, Harcourt Inc.,
San Diego, New York, London, 1999

Anschauliches Denken
Rudolf Arnheim
DuMont Buchverlag Köln, 1977

The Advertised Mind
Erik Du Plessis and Millward Brown
Kogan Page
London and Philadelphia, 2005

Haben wollen
Wie funktioniert die Konsumkultur?
Wolfgang Ulrich
S. Fischer, Frankfurt a. M., 2006

Impro
Improvistion and the Theatre
Keith Johnstone
Methuen Drama, London, 1987
(Orginal 1979)