Go East!

Schaller Premium: 2012 saw the development of a premium commercial brand in the food processing industry for the eastern and central European markets. With Schaller Premium, the aim was to create an independent B2B brand in the high-quality food technology sector.

Alongside the strategy, the full implementation onto all communications channels and the brand launch formed part of this international project.

Our task areas included naming, development of claim, and conception and design for printed matter, packaging, website, events and trade fairs, in addition to the brand strategy. Special attention was paid to the intercultural aspects of the eastern and central European markets.

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